Story

You know that moment when you read the back of something and think... wait, what?

That was the moment it hit us.

For generations the answer was simple: cotton and water.

Then the industry sold us convenience in the form of mystery fibres soaking in chemicals, wrapped in plastic.

And we just...bought it.

But here's the thing.

Midwives never did.

They still recommend cotton and water.

And we thought, we can do better.

So we did.

The formula was solid.

The faff had to go.

And it all needed to fit beautifully into real life.

Especially the leaving-the-house part.

The Original Bare Bear is still our company.

But we found a name that felt more like us.

Inspired by Iceland, where purity isn't manufactured, it just is.

BARE TÆR.

Clear like water.

Tiny toes.

We thought that was a pretty good place to start.